Travis Scott Becomes The Latest Celebrity To Use Their Image And Likeness On A Drink
By: Zach Weisleder
Following a successful partnership with McDonald’s that earned him an estimated $20 million, Travis Scott is the latest celebrity to team up with a brewing company to make their own beverage.
Scott’s collaboration with Anheuser-Busch hit stores across the country Monday, and ‘Cacti’ made its official debut. Scott, who is also known as Cactus Jack, lended his nickname to the LA-brewed spiked seltzer with agave from Mexico. While the drink itself does not contain any tequila, it mimics the alcohols’ authentic taste in the same way ‘White Claw’ mimics having vodka in its gluten-free alcohol base. Cacti Spiked Seltzer comes in three flavors: Pineapple, Lime, and Strawberry.
Scott isn’t the first celebrity to partner with a beverage company. However, the spiked seltzer industry is at the forefront of young adult drinking right now. In 2018, there were just 10 hard seltzer brands on shelves. There are now more than 70 brands of hard seltzers and Scott believes his name, likeness, and the new tequila aspect to his drink will keep ‘Cacti’ relevant for years to come. Multiple other celebrities and athletes created their own brands of booze long before Scott:
Snoop Dogg (Cali Red Wine):
Drake (Virginia Black Whiskey):
Bethenny Frankel (Skinnygirl Cocktails):
Other celebrities include but aren’t limited to: Shaquille O’Neal (SHAQ Soda), Elon Musk (Tesla Tequila), Ryan Reynolds (Aviation American Gin), Dwayne ‘The Rock’ Johnson (Teremana Tequila), P. Diddy’s Ciroc Vodka.
While Scott isn’t a trailblazer for his collaborative efforts in the beverage industry, he is the latest celebrity to uniquely partner with a brewing company in order to profit and have their name directly linked to a premier drink.