NFL Viewership is Key for Linear TV
If you’re as big of an NFL enthusiast as I am, your Sunday is jammed packed with all kinds of spectacular highlights: Patrick Mahomes’ unrea
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Distinction Agency
- 2 days ago
- 3 min
Why will the NCAA continue to punt on Name, Image and Likeness?
The implementation of Name, Image and Likeness legislation has forever changed the landscape of collegiate athletics. Student athletes are n
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Distinction Agency
- Sep 14
- 2 min
Super Bowl LVI Breaks Advertisement Records
The NFL season is finally here and fans across the country are ready to support their favorite teams and players. The season began on Thursd
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Distinction Agency
- Sep 13
- 2 min
Brand Names Begin Sponsoring ESports
With the recent increase in popularity of ESports over the last year and a half, there are no signs of stopping any time soon. This new form
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Distinction Agency
- Sep 1
- 2 min
NIL and TikTok: A Match Made in Heaven
With the implementation of “Name, Image, and Likeness,” (NIL) legislation around the country, student athletes are now able to profit off of
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Distinction Agency
- Aug 30
- 2 min
Sports Betting: The Future of Fantasy Sports
As we approach the fall season, there is no doubt that the 2021-22 NFL season will take center stage with fantasy sports as one of the prima
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Distinction Agency
- Aug 24
- 2 min
North American Sports Continue to Embrace European Sponsorship Ideas
It is clear that sports sponsorship in North America is taking a major turn. In recent news, the National Hockey League (NHL) announced that
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Distinction Agency
- Aug 11
- 2 min
Instagram Reels Become Important Feature for Creators
Instagram Reels are a new way to create fun and engaging 15 to 60-second video content set to music. Reels take center stage in their own ta
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Distinction Agency
- Aug 6
- 2 min
The Convergence of Celebrity Culture in the World of Esports
Esports has been one of the hottest topics in the sporting world over the past few years. With its rise in popularity, there has been an eme
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Distinction Agency
- Aug 2
- 2 min
TikTok at the Olympics: A New Way to See the Games
The 2020 Tokyo Olympic Games have been full of firsts and surprises. After the games were postponed for the first time in its 125-year histo
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Distinction Agency
- Jul 29
- 2 min
How Sponsorships and Partnerships Have Changed for the Tokyo Olympics
Historically, the Olympics is one of the most successful events when it comes to brands looking for responses from their marketing efforts.
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Distinction Agency
- Jul 23
- 1 min
Twitter Eliminates Fleets, What’s Next for the App?
After only eight months, Twitter has announced the elimination of the feature, “Fleets.” In an attempt to compete with their competitors Fac
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Distinction Agency
- Jul 21
- 2 min
Investing in Women's Sports is a Wise Business Decision
Women's sports has faced constant barriers throughout history, however in recent times, interest in women’s sports has seen exponential grow
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Distinction Agency
- Jul 15
- 2 min
What Influences Fans to Consume Sports?
Day after day, the average sport consumer is immersed within the world of sport marketing. Sport enthusiasts consume sport for a variety of
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Distinction Agency
- Jul 8
- 2 min
What Media Consumption in the Post-Pandemic World Means for the Future
The pandemic completely changed life as we knew it. Social gatherings were limited, increasing the amount of time we stayed at home or spent
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Distinction Agency
- Jul 6
- 3 min
Why Are Big-Name Athletes Passing Up On Olympic Competition?
If there was ever a doubt that the 2020 Summer Olympics would be cancelled again for the second consecutive year due to complications with t
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Distinction Agency
- Jun 30
- 2 min
Clubhouse Partnerships with Major Sports Leagues Prove to be Strategic and Beneficial
Clubhouse is a newer social network that differentiates itself from the competition as it is based on voice. The global platform gives the o
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Distinction Agency
- Jun 29
- 2 min
MLS Announces Launch of Second League in 2022
Major League Soccer announced last week that they will be launching a new league in 2022. The league is the final step to completing the pla
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Distinction Agency
- Jun 28
- 2 min
Athlete Personal Brands Impacting Major Events and Sponsors
Cristiano Ronaldo, one of the best soccer players of all time, has always advertised his healthy lifestyle and strict diet. Because of this,
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Distinction Agency
- Jun 17
- 2 min
TikTok Announces In-App Purchases: What This Means For Influencers
As TikTok continues to dominate the social media scene, it is working to establish a stronger monetization process to keep its top creators
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