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  • Writer's pictureDistinction Agency

A Marketing Triumph Through Custom Jackets

By: Vincent Estevez


In January 2024, Kristin Juszczyk, wife of San Francisco 49ers fullback, Kyle Juszczyk, went viral after Taylor Swift wore a custom Chiefs jacket designed by Kristin. After this went viral,

Kristin received hundreds of thousands of new followers and a licensing deal with the NFL. Kristin’s designs have became part of the fan experience. This signifies a shift in both women’s fashion and the NFL landscape to reshape the point of view.


ESPN stated for women’s fashion, this type of clothing brings a new light to sports apparel. Her designs are anything but basic, they are vibrant colors that bring out the team you are rooting for. This truly opens doors for women to express their team in a stylish way. Kristin's company, “Five Threads Design", will go above and beyond because it isn’t just about football now. It is about women showing their true passion for their team in any sport.


Kristin Juszcyk is one of many trailblazers in the world of sports fashion. She is inspiring future generations to embrace their individuality and creativity in life and sports. Yahoo Sports mentions that Kristin's partnership expands the league's apparel reach beyond its core demographic, attracting new viewers and even potential customers for the league. Signing this deal shows that the NFL is willing to embrace a more diverse approach to fashion.


While Kyle Juszcyk is heading to the Super Bowl, it is safe to say that Kristin Juszczyk has

already scored a major touchdown with the NFL and women’s fashion in sports. This is just the beginning; her journey has just begun to make an impact in women’s fashion in the sports industry. With more ideas to come, this creative vision will be a storyline to watch for years to come.


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