alex15956Feb 4, 20212 minWomen Are Gaming, And The Industry Must Take Notice By this year, global video game sales are expected to reach close to $140 billion. This is over an $80 billion increase in the last decade.
alex15956Jan 29, 20212 minSuper Bowl LV: Indirect Marketing Could Leverage Beverage Giants Pepsi, Coca-Cola, and BudweiserThree industry-leading beverage brands won't air commercial advertisements for their iconic, flagship drinks during this year’s Super Bowl.
alex15956Jan 28, 20212 minSocial Media, Sports, and Fanbases Create Powerful ChangeThe 2020-2021 NFL season has been unique, to say the least. Nevertheless, fan bases showed the same passion and excitement as seasons prior.
alex15956Jan 26, 20212 minTechnology Unlocks the Potential for Growth in the Sports Industry Technology is ever-changing, and it will continue to remain a big part of the sports industry and our lives as a whole.